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nydus/A History of Advertising from the Earliest TimesPublic
Page 172 of 1098
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CHAPTER VII. CONCLUSION OF SEVENTEENTH CENTURY.

FLOWN out of St James’s Park, on Thursday night last, a Goose and a Gander, brought from the river Gambo in the East Indies, on the Head, Back and Wings they are of a shining black, under the Throat about the Eyes and the Belly white. They have Spurs on the pinions of the Wings, about an inch in length, the Beaks and Legs of a muddy red; they are shaped like a Muscovy Mallard, but larger and longer legg’d. Whoever gives notice to Mr Chiffinch at Whitehall, shall be well rewarded.

Whether the prince of pimps ever had to give the reward, we are not in a position to state; we should, however, think that his advertisement attracted little attention, for we are now in the midst of the excitement which led to the pretended plots and troubles that made every man suspect his neighbour, and when the cry of Recusant or Papist was almost fatal to him against whom it was directed. That this feeling once roused was not to be subdued even in death, is shown by a notice in the Domestick Intelligence of July 22, 1679:—

WHEREAS it was mentioned in the last “Intelligence” that Mr Langhorn was buried in the Temple Church, there was a mistake in it, for it was a Loyal Gentleman, one Colonel Acton, who was at that time buried by his near relations there: And Mr Langhorn was buried that day in the Churchyard of St Giles-in-the-Fields, very near the five Jesuits who were executed last.

John Playford, Clerke to the Temple Church.

Here is intolerance with a vengeance, but in the year 1679 reverence for persons or things was conspicuously absent, and this is best shown by the advertisement which was issued for the purpose of discovering the ruffians, or their patron, who committed the brutal assault upon John Dryden. It appears in the London Gazette of December 22, 1679:—

WHEREAS John Dryden, Esq., was on Monday, the 18th instant, at night, barbarously assaulted and wounded, in Rose Street in Covent Garden,

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