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nydus/A History of Advertising from the Earliest TimesPublic
Page 60 of 1098
Table of Contents

CHAPTER IV. MEDIÆVAL AND OTHER VARIETIES OF ADVERTISING.

had the exclusive right of proclaiming all sales by auction, not only voluntary, but also judicial, of movables, as well as of fixtures; of “personal,” as well as of “real” property.

In England criers appear to have been also a national institution at an early period. They were sworn to sell truly and well to the best of their power and ability. They proclaimed the cause of the condemnation of all criminals, and made proclamations of every kind, except as concerned matters ecclesiastical, which were exclusively the province of the archbishop. They also cried all kinds of goods. In London we find Edmund le Criour mentioned in the documents relating to the Guildhall as early as 1299. That criers used horns, as in France, appears from the will of a citizen of Bristol, dated 1388, who, disposing of some house property, desires “that the tenements so bequeathed shall be sold separately by the sound of the trumpet at the high cross of Bristol, without any fraud or collusion.” In Ipswich it was still customary in the last century to proclaim the meetings of the town council, the previous night at twelve o’clock, by the sound of a large horn, which is still preserved in the town hall of that borough. These horns were provided by the mayors of the different towns.

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