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nydus/A History of Advertising from the Earliest TimesPublic
Page 99 of 1098
Table of Contents

CHAPTER V. NEWSPAPER ADVERTISING FORESHADOWED—ITS EARLIEST USE—HOUGHTON’S LESSONS.

recent years, in the Southern States of America. Even as late as 1769 sales of human flesh went on in this country. The Gazetteer, April 18, of that year, classes together “for sale at the Bull and Gate, Holborn: a chestnut gelding, a trim-whiskey, and a well-made, good-tempered black boy;” whilst a Liverpool paper of ten years later, October 15, 1779, announces as to be sold by auction, “at George Dunbar’s offices, on Thursday next, 21st inst., at one o’clock, a black boy about fourteen years old, and a large mountain tiger-cat.” This will be news to many blind worshippers of the ideal creature known as “a man and a brother.”

Another curiosity of the advertisement literature of the seventeenth century is the number of servants and apprentices absconding with their masters’ property. Nearly all those dishonest servants must have had appearances such as in these days might lead to conviction first and trial afterwards. First of all, there is scarcely one of them but is “pock-marked,” “pock-pitted,” “pock-fretted,” “pock-holed,” “pit-marked,” or “full of pock-holes,” a fact which furnishes a significant index of the ravages this terrible sickness must have made amongst our ancestors, and offers a conclusive argument—though argument is unfortunately inadmissible among them—to those blatant and illogical people, the opponents of vaccination. Besides the myriads who annually died of small-pox, it would, perhaps, not be an exaggeration to assume that one-fourth of mankind at that time was pock-marked, and not pock-marked as we understand the term. Whole features were destroyed, and a great percentage of blindness was attributable to this cause. Indeed, so accustomed were the people of those times to pock-marked faces, that these familiar inequalities of the facial surface do not appear to have been considered an absolute drawback even upon the charms of a beauty

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