It was upon the Jewish masses that Herzl made a tremendous impression. He dawned upon Jews of Eastern Europe as a mystic figure rising out of the past. Little was known of his pamphlet, for it was kept out of the country by censorship in Russia. Only its title got their attention and the stories told of Herzl—the Western Jew returning to his people—gripped their hearts and stirred their imagination. He was greeted by one of the Galician Zionist societies as the leader who, like Moses, had returned from Midian to liberate the Jews. Max Nordau, that devastating critic of art and literature, was swept off his feet and described the pamphlet as a revelation, Richard Beer Hoffman, the poet, wrote to Herzl saying "At last there comes again a man, who does not carry his Judaism with resignation as if it were a burden or a misfortune, but is proud to be the legal heir of an immemorial culture."
It became clear to Herzl that he would have to take an active part in the task he had set forth in "The Jewish State." He no longer felt that he stood alone. He was not inclined to appear on a public platform. He had the shyness of the man who had always written what he had to say. He also felt that it would do more harm than good if his ideas were to be obscured by his personal presence. Through correspondence he set in motion Zionist activities—in London, in Paris, in Berlin, in the United States. The amount of letter-writing he developed was enormous.
He decided that there were three tasks to be undertaken at once. The first was the organization of the Society of Jews. The second was to continue diplomatic work in Constantinople and among interested Powers. The third was the creation of a press to influence public opinion and to prepare the Jewish masses for the great migration.