It has increased the possibility of education in them. It has caused millions of miles of excellent roads to be laid.
Changed conditions can be national or local in their import and significance. They can be as national in scope as the revolutionary introduction over night of a national prohibition law or as local as a police captain’s edict in Coney Island against stockingless feminine bathers. But they must be taken into consideration by the public relations counsel in his work if they concern in the slightest degree his particular public.
The basic elements of human nature are fixed as to desires and instincts and innate tendencies. The directions, however, in which these basic elements may be turned by skillful handling are infinite. Human nature is readily subject to modification. Many psychologists have attempted to define the component parts of human nature, and while their terminology is not the same, they do follow more or less the same general outlines.