The public and the press, or for that matter, the public and any force that modifies public opinion, interact. Action and interaction are continually going on between the forces projected out to the public and the public itself. The public relations counsel must understand this fact in its broadest and most detailed implications. He must understand not only what these various forces are, but he must be able to evaluate their relative powers with fair accuracy. Let us consider again the case of a newspaper, as representative of other mediums of communication.
“We print,” says the New York Times, “all the news that’s fit to print.” Immediately the question arises (as Elmer Davis, the historian of the Times tells us that it did when the motto was first adopted) what news is fit to print? By what standard is the editorial decision reached which includes one kind of news and excludes another kind? The Times itself has not been, in its long and conspicuously successful career, entirely free from difficulties on this point.
Thus in “The History of The New York Times,” Mr. Davis feels the need for justifying the extent to which that paper featured Theodore Tilton’s action against the Rev. Henry Ward Beecher for alienation of Mrs. Tilton’s affections and his conduct with her. Mr. Davis says (pages