The flutter of an eyelash, a hair-breadth of hesitation, a mumbled word and there may be born in the mind of the investor that instinctive distrust which is the beginning of panic. In a stock market as in a powder magazine there are always dread possibilities of explosion, and he who would survive must have incombustible nerves and an ice-packed brain; asbestos assurances and an unblushing swagger have averted many money conflagrations and set prices hill-climbing.
My little congregation had all the fluttering fugitiveness of the investor-out-for-quick profits, and after a few generalities, I got down to the one question they all longed to ask but none dared to voice—"What can I sell my subscription for if I want to part with it?" Raising my voice a trifle and looking straight at them:
"Don't get excited about what you read in print these next few days," I said, as though some one had asked me the question, "for there will be hogsheads of rumors unhooped, and remember that rumor prices are never real money. The papers this morning say that any one can sell at 40 to 60 per cent. profit, but that hardly seems reasonable to me; in fact, if I were any of you who have been allotted stock and could get such profit as that overnight, I'd take it. All I'll do just now is this: I will give 110 for any amount any of you want to sell, provided you sell right now—and 10 per cent. profit is not so bad when you come to think it's 40 per cent. on what actual money you have put up."
In the vernacular of stocks this process I used is called "moulding public opinion" and "making a market," and it had the expected effect on that bright May morning which followed the closing day of the Amalgamated flotation. I was not offered a share; in fact, there was a loud guffaw, and it was a hundred to one wager that as I passed on to another group each listener tumbled over his neighbor to get in first. "110! That's a good joke! I wonder if he takes us for children! Evidently he is out early this morning to catch any stray worms napping! 110 for something worth 160!"