Stephen Phillips about “that bluer blue, that greener green.” There is no blue much bluer than Reckitt’s Blue and no blacking blacker than Day and Martin’s; no more emphatic yellow than that of Colman’s Mustard. If, despite this chaos of colour, like a shattered rainbow, the spirit of the small boy is not exactly intoxicated with art and culture, the cause certainly does not lie in universal grayness or the mere starving of his senses. It lies in the fact that the colours are presented in the wrong connection, on the wrong scale, and, above all, from the wrong motive. It is not colours he lacks, but a philosophy of colours. In short, there is nothing wrong with Reckitt’s Blue except that it is not Reckitt’s. Blue does not belong to Reckitt, but to the sky; black does not belong to Day and Martin, but to the abyss. Even the finest posters are only very little things on a very large scale. There is something specially irritant in this way about the iteration of advertisements of mustard: a condiment, a small luxury; a thing in its nature not to be taken in quantity. There is a special irony in these starving streets to see such a great deal of mustard to such very little meat. Yellow is a bright pigment; mustard is a pungent pleasure. But to look at these seas of yellow is to be like a man who should swallow gallons of mustard. He would either die, or lose the taste of mustard altogether.