The book which relates the lives of all these great leaders would not contain many names, but these names have been bound up with the most important events in the history of civilisation.
2. THE MEANS OF ACTION OF THE LEADERS: AFFIRMATION, REPETITION, CONTAGION
When it is wanted to stir up a crowd for a short space of time, to induce it to commit an act of any nature—to pillage a palace, or to die in defence of a stronghold or a barricade, for instance—the crowd must be acted upon by rapid suggestion, among which example is the most powerful in its effect. To attain this end, however, it is necessary that the crowd should have been previously prepared by certain circumstances, and, above all, that he who wishes to work upon it should possess the quality to be studied farther on, to which I give the name of prestige.
When, however, it is proposed to imbue the mind of a crowd with ideas and beliefs—with modern social theories, for instance—the leaders have recourse to different expedients. The principal of them are three in number and