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nydus/The Crowd: A Study of the Popular MindPublic
Page 192 of 206
Table of Contents

CHAPTER II

Too much importance cannot be attached to the "striking terms" alluded to in the above quotation. We have already insisted, on several occasions, on the special power of words and formulas. They must be chosen in such a way as to evoke very vivid images. The following phrase, taken from a speech by one of the leaders of our assemblies, affords an excellent example:—

"When the same vessel shall bear away to the fever-haunted lands of our penitentiary settlements the politician of shady reputation and the anarchist guilty of murder, the pair will be able to converse together, and they will appear to each other as the two complementary aspects of one and the same state of society."

The image thus evoked is very vivid, and all the adversaries of the speaker felt themselves threatened by it. They conjured up a double vision of the fever-haunted country and the vessel that may carry them away; for is it not possible that they are included in the somewhat ill-defined category of the politicians menaced? They experienced the lurking fear that the men of the Convention must have felt whom the vague speeches of Robespierre threatened with the guillotine, and who, under the influence of this fear, invariably yielded to him.

It is all to the interest of the leaders to indulge in the most improbable exaggerations. The speaker of whom I have just cited a sentence was able to affirm, without arousing violent protestations, that bankers and priests had subsidised the throwers of bombs, and that the directors of the great financial companies deserve the same punishment as anarchists. Affirmations of this kind are always effective with crowds. The affirmation is never too violent, the declamation never too threatening. Nothing intimidates the audience more than this sort of eloquence. Those present are afraid that if they protest they will be put down as traitors or accomplices.

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