with Jesse Lasky and Cecil DeMille he organized a $20,000 corporation in 1912. In 1916 he had prospered so greatly that he or¬ ganized a $20,000,000 corporation with the Shuberts, A. H. Woods and the Selwyns, the purpose of this lat¬ ter company being to screen the works of prominent non-Jewish writers—a matter of which more will be said presently.
The Universal Film Company, known everywhere through the name of Universal City, its studio head¬ quarters, is under the control of Carl Laemmle. It would seem, from a reading of Who’s Who, tha’t Laemmle was his mother’s "name. His father’s name is given as Julius Baruch. He is a Jew of German birth. He was manager of the Continental Clothing Company of Oshkosh until 1906, in which year he branched out into pictures, taking his first stand in a small Chicago motion picture theater. Laemmle con¬ ceived the idea of fighting the “ trust.” He bought an enormous tract of land near Los Angeles and built Universal City as the headquarters of his production work.