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Walter Lippmann explores the discrepancy between the actual environment and the mental images individuals form of the world. He examines how reliance on incomplete or outdated information influences human behavior and collective decision-making.

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Table of Contents

CHAPTER XXII

its public importance would seem to demand. The fact that the able men take up "straight reporting" with the intention of leaving it as soon as possible is, I think, the chief reason why it has never developed in sufficient measure those corporate traditions that give to a profession prestige and a jealous self-respect. For it is these corporate traditions which engender the pride of craft, which tend to raise the standards of admission, punish breaches of the code, and give men the strength to insist upon their status in society.

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Yet all this does not go to the root of the matter. For while the economics of journalism is such as to depress the value of news reporting, it is, I am certain, a false determinism which would abandon the analysis at that point. The intrinsic power of the reporter appears to be so great, the number of very able men who pass through reporting is so large, that there must be some deeper reason why, comparatively speaking, so little serious effort has gone into raising the vocation to the level say of medicine, engineering, or law.

Mr. Upton Sinclair speaks for a large body of opinion in America, [Footnote: Mr. Hilaire Belloc makes practically the same analysis for English newspapers. Cf. The Free Press.] when he claims that in what he calls "The Brass Check" he has found this deeper reason:

"The Brass Check is found in your pay envelope every week—you who write and print and distribute our newspapers and magazines. The Brass check is the price of your shame—you who take the fair body of truth and sell it in the market place, who betray the virgin hopes of mankind into the loathsome brothel of Big Business." [Footnote: Upton Sinclair, The Brass Check. A Study of American Journalism. p. 116.]

It would seem from this that there exists a body of known truth, and a set of well founded hopes, which are prostituted by a more or less

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