Notes
HERD INSTINCT AND ITS BEARING ON THE PSYCHOLOGY OF CIVILIZED MAN
1 Not one man in a billion, when taking his dinner, ever thinks of utility. He eats because the food tastes good and makes him want more. If you ask him why he should want to eat more of what tastes like that, instead of revering you as a philosopher he will probably laugh at you for a fool. The connexion between the savoury sensation and the act it awakens is for him absolute and selbstverständlich, an “a priori synthesis” of the most perfect sort needing no proof but its own evidence. . . . To the metaphysician alone can such questions occur as: Why do we smile, when pleased, and not scowl? Why are we unable to talk to a crowd as to a single friend? Why does a particular maiden turn our wits so upside down? The common man can only say, “Of course we smile, of course our heart palpitates at the sight of the crowd, of course we love the maiden, that beautiful soul clad in that perfect form, so palpably and flagrantly made from all eternity to be loved” (W. James, “Principles of Psychology” vol. ii. p. 386).