Again, of two suggestions, that which the more perfectly embodies the voice of the herd is the more acceptable. The chances an affirmation has of being accepted could therefore be most satisfactorily expressed in terms of the bulk of the herd by which it is backed.
It follows from the foregoing that anything which dissociates a suggestion from the herd will tend to ensure such a suggestion being rejected. For example, an imperious command from an individual known to be without authority is necessarily disregarded, whereas the same person making the same suggestion in an indirect way so as to link it up with the voice of the herd will meet with success.
It is unfortunate that in discussing these facts it has been necessary to use the word “suggestibility,” which has so thorough an implication of the abnormal. If the biological explanation of suggestibility here set forth be accepted, the latter must necessarily be a normal quality of the human mind. To believe must be an ineradicable natural bias of man, or in other words an affirmation, positive or negative, is more readily accepted than rejected, unless its source is definitely dissociated from the herd. Man is not, therefore, suggestible by fits and starts, not merely in panics and in mobs, under hypnosis, and so forth, but always, everywhere, and under any circumstances. The capricious way in which man reacts to different suggestions has been attributed to variations in his suggestibility. This in the opinion of the present writer is an incorrect interpretation of the facts which are more satisfactorily explained by regarding the variations as due to the differing extent to which suggestions are identified with the voice of the herd.
Man’s resistiveness to certain suggestions, and {34} especially to experience, as is seen so well in his attitude to the new, becomes therefore but another evidence of his suggestibility, since the new has always to encounter the opposition of herd tradition.