“ ‘I am not a rich man, and I cannot afford to bring an action for libel against you. A successful suit would cost me far more money and trouble than I should like to waste upon it. You, on the other hand, could easily afford to lose and would probably be actually benefited by a substantial increase in your circulation.

“ ‘I must ask you to print this letter in your next issue and insist also on an unqualified apology for your use of my name.

“ ‘I am sending this letter to the local Press.’ ”

The editor of I Say did not print this letter, as the Rev. Peter had fondly imagined he would, but he referred in his second article, which was similar to the first, only more outspoken, to “the receipt of an abusive letter from the suspected person.”