“That’s no good. Jolly old Bingo has a kind face, but when it comes to literature he stops at the Sporting Times .”

“That difficulty may be overcome. I would be happy to select books for Mr. Little to read. Perhaps I might explain my idea further?”

“I can’t say I quite grasp it yet.”

“The method which I advocate is what, I believe, the advertisers call Direct Suggestion, sir, consisting as it does of driving an idea home by constant repetition. You may have had experience of the system?”

“You mean they keep on telling you that some soap or other is the best, and after a bit you come under the influence and charge round the corner and buy a cake?”