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A man passes a day in early twentieth-century Dublin, in a journey patterned on Homer’s Odyssey.

Page 745 of 872
Table of Contents

Chapter 17

What also stimulated him in his cogitations?

The financial success achieved by Ephraim Marks and Charles A. James, the former by his 1 d. bazaar at 42 George’s Street, South, the latter at his 6½ d. shop and world’s fancy fair and waxwork exhibition at 30 Henry Street, admission 2 d. , children 1 d. ; and the infinite possibilities hitherto unexploited of the modern art of advertisement if condensed in triliteral monoideal symbols, vertically of maximum visibility (divined), horizontally of maximum legibility (deciphered) and of magnetising efficacy to arrest involuntary attention, to interest, to convince, to decide.

Such as?

K. 11. Kino’s 11/‒ Trousers.

House of Keys. Alexander J. Keyes.

Such as not?

Look at this long candle. Calculate when it burns out and you receive gratis 1 pair of our special non-compo boots, guaranteed 1 candle power. Address: Barclay and Cook, 18 Talbot Street.

Bacilikil (Insect Powder).

Veribest (Boot Blacking).

Uwantit (Combined pocket twoblade penknife with corkscrew, nailfile and pipecleaner).

Such as never?

What is home without Plumtree’s Potted Meat?

Incomplete.

With it an abode of bliss.

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