§ i. To speak to other people about one's own importance or ability, Herculanus, is universally declared to be tiresome and illiberal, but in fact not many even of those who censure it avoid its unpleasantness. Thus Euripides, though he says,
yet uses much tiresome boasting, intermixing with the passion and action of his plays irrelevant matter about himself. Similarly Pindar says, that "to boast unseasonably is to play an accompaniment to madness,"1 yet he does not cease to talk big about his own merit, which indeed is well worthy of encomium, who would deny it? But those who are crowned in the games leave it to others to celebrate their victories, to avoid the unpleasantness of singing their own praises. So we are with justice disgusted at Timotheus2 for trumpeting his own glory inelegantly and contrary to custom in the inscription for his victory over Phrynis, "A proud day for you, Timotheus, was it when the herald cried out, 'The Milesian Timotheus is victorious over the son of Carbo and his Ionic notes.'" As Xenophon says, "Praise from others is the pleasantest thing a man can hear,"3 but to others a man's self-praise is most nauseous. For first we think those impudent who praise themselves, since modesty would be becoming even if they were praised by others; secondly, we think them unjust in giving themselves what they ought to receive from others; thirdly, if we are silent we seem to be vexed and to envy them, and if we are afraid of this imputation, we are obliged to heap praise upon them contrary to our real opinion, and to bear them out, undertaking a task more befitting gross flattery than honour.
§ ii. And yet, in spite of all this, there are occasions when a statesman may venture to speak in his own praise, not to cry up his own glory and merit,