§ xxii. As regards all these points then we must be on our guard as much as possible not to launch out into praise of ourselves, or yield to it in consequence of questions put to us to draw us. And the best caution and security against this is to pay attention to others who praise themselves, and to consider how disagreeable and objectionable the practice is to everybody, and that no other conversation is so offensive and tiring. For though we cannot say that we suffer any other evil at the hands of those who praise themselves, yet being naturally bored by the practice, and avoiding it, we are anxious to get rid of them and breathe again; insomuch that even the flatterer and parasite and needy person in his distress finds the rich man or satrap or king praising himself hard to bear and wellnigh intolerable; and they say that having to listen to all this is paying a very large shot to their entertainment, like the fellow in Menander;
For as we may use this language not only about soldiers or men who have newly become rich,20 who spin us a long yarn of their great and grand doings, being puffed up with pride and talking big about themselves; if we remember that the censure of others always follows our self-praise, and that the end of this vain-glory is a bad repute, and that, as Demosthenes says,21 the result will be that we shall only tire our hearers, and not be thought what we profess ourselves to be, we shall cease talking about ourselves, unless by so doing we can bestow great benefit on ourselves or our hearers.