§ xviii. It remains to me now to point out, what our subject next demands and calls for, how everyone may avoid unseasonable self-praise. For there is a wonderful incentive to talking about oneself in self-love, which is frequently strongly implanted in those who seem to have only moderate aspirations for fame. For as it is one of the rules to preserve good health to avoid altogether places where sickness is, or to exercise the greatest precaution if one must go there, so talking about oneself has its slippery times and places that draw it on on any pretext. For first, when others are praised, as I said before, ambition makes people talk about themselves, and a certain desire and impulse for fame which is hard to check bites and tickles that ambition, especially if the other person is praised for the same things or less important things than the hearer thinks he is a proficient in. For as hungry people have their appetite more inflamed and sharpened by seeing others eat, so the praise of one's neighbours makes those who eagerly desire fame to blaze out into jealousy.
§ xix. In the second place the narration of