Perhaps these difficulties will be cleared up if we first ascertain what is the nature of the lovable. For it seems that we do not love anything , but only the lovable, and that the lovable is either good or pleasant or useful. But useful would appear to mean that which helps us to get something good, or some pleasure; so that the good and the pleasant only would be loved as ends.
Now, do men love what is good, or what is good for themselves? for there is sometimes a discrepancy between these two.
The same question may be asked about the pleasant.
It seems that each man loves what is good for himself, and that, while the good is lovable in itself, that is lovable to each man which is good for him. It may be said that each man loves not what is really good for him, but what seems good for him. But this will make no difference; for the lovable we are speaking of will then be the apparently lovable.