With regard to pleasantness in the other affairs of life, he who makes himself properly pleasant may be called friendly, and his moderation friendliness; he that exceeds may be called obsequious if he have no ulterior motive, but a flatterer if he has an eye to his own advantage; he that is deficient in this respect, and always makes himself disagreeable, may be called a quarrelsome or peevish fellow.

Moreover, in mere emotions 30 and in our conduct with regard to them, there are ways of observing the mean; for instance, shame ( αἰδώς ), is not a virtue, but yet the modest ( αἰδήμων ) man is praised. For in these matters also we speak of this man as observing the mean, of that man as going beyond it (as the shamefaced man whom the least thing makes shy), while he who is deficient in the feeling, or lacks it altogether, is called shameless; but the term modest ( αἰδήμων ) is applied to him who observes the mean.