People not unnaturally are puzzled to know which of these two statements to adopt, since both appeal to them. Perhaps the best method of dealing with conflicting statements of this kind is first to make out the difference between them, and then to determine how far and in what sense each is right. So here, if we first ascertain what self-loving means in each statement, the difficulty will perhaps be cleared up.

Those who use self-loving as a term of reproach apply the name to those who take more than their due of money, and honour, and bodily pleasures; for the generality of men desire these things, and set their hearts upon them as the best things in the world, so that they are keenly competed for. Those, then, who grasp at more than their share of these things indulge their animal appetites and their passions generally⁠—in a word, the irrational part of their nature. But this is the character of the generality of men; and hence the term self-loving has come to be used in this bad sense from the fact that the greater part of mankind are not good. It is with justice, then, that we reproach those who are self-loving in this sense.