advertising and the like. It is needless to say that this means of accelerating business also receives due attention at the hands of modern business men.
But the magnitude of the turnover, " the volume of business," is of no less consequence than its rapidity. It is, of course, a trite commonplace that the earnings of any industrial business are a joint fimction of the rate of turnover and the
■ CI.,e. y.,Wenier Sombajt, ■' Der Stil dea modemen Winbscbaiwlebens," ArcMv fUr aoz. Gtutzg. u. StatUtik, vol. XVU. pp. 1-20, eap«cially pp. 4-16. Reprinted m oh. IT. toL IL ot Dtr fflodenM KofiHaliunM (Lelpiig. 1002).