Business Enterprise

theory the business man is spoken of under the name of " entrepreneur " or " undertaker," and his function is held to be the coordinating of industrial processes with a view to economies of production and heightened serviceability. The soundness of this view need not be questioned. It has a great sentimental value and ia useful in many ways. There is also a modicum of truth in it as an account of facts. In common with other men, the business man is moved by ideals of serviceability and an aspiration to make the way of life easier for his fellows. Like other men, he has something of the instinct of workmanship. No doubt such aspirations move the great business man leas nrgently than many others, who are, on that account, less successful in business affairs. Motives of this kind detract from business efficiency, and an undue yielding to them on the part of business men is to be deprecated as an infirmity. Still, throughout men's