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Thorstein Veblen examines the modern industrial system as a structure defined by the machine process and investment for profit. He analyzes how business enterprise and the pursuit of financial gain serve as the primary forces directing contemporary economic organization.

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The Theory Of Business Enterprise

of the population, and touches them m an increasingly intimate and coercive manner. In the nature of the case, therefore, the resistance opposed to this cultural trend given by the machine discipline on grounds of received conventions weakens with the passage of time. The spread of materialistic, matter-of-fact preconceptions takes place at a cumulatively accelerating rate, except in so far as some other cultural factor, alien to the machine discipline, comes in to inhibit its spread and keep ita disintegrating influenoe within bounds.

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