I such opinions as may be expected to find favor
I with men of wealth. These men of wealth are business men, for the most part elderly men, who are, as is well known, prevailingly of a conserva^ tive temper in all cultural matters, and more
I especially as touches those institutions that bear
I on business affairs.
A more far-reaching department of the educational system, though not technically rated as such, is the periodical press, both newspapers and magazines. This is a field of business enterprise, and business principles may be expected to ■ work more consistently and to a more unqualified
NATURAL DECAY OF BUSINESS ENTERPRISE 385
result in this field than in the school system, where these principles come in incidentally.
The current periodical press, whether ephemeral or other, is a vehicle for advertisements. This is its raison d'etre^ as a business proposition, and this decides the lines of its management without material