proper places on the shelves of the store, and by being offered at a lower price than that charged by retail dealers elsewhere in the city, met with a ready sale. Even at this low price the profit was great, since they had been purchased for a mere trifle. For six years Mr. Stewart continued to conduct his business in this way, acquiring every day a larger and more profitable trade. Here he laid down those principles of business and personal integrity from which he has never departed, and which have led-him to the honorable position he now holds.
"His first rule was honesty between seller and buyer. His career is a perfect exemplification of Poor Richard's maxim: 'Honesty is the best policy,' and of the poet's declaration: 'Nothing can need a lie,' His interest consorted with his inclination, his policy with his principles, and the business with the man, when he determined that the truth should be told over his counter, and that no misrepresentation of his goods should be made. He never asked, he never would suffer, a clerk to misrepresent the quality of his merchandise. Clerks who had been educated at other stores to cheat customers, and then to laugh off the transaction as 'cuteness,' or defend it as 'diamond cut diamond,' found no such slipshod morality at Stewart's little store, and learned frankness and fairness in representation at the peril of dismissal. Their employer asked no gain from deceit in trade. On his part, too, in buying, he rarely gave a seller a second opportunity to misrepresent goods to him.
"A second innovation of the young dry goods dealer was selling at one price—a custom which has also lasted without interruption, and which has spread to all the great houses. He fixed his price, after careful consideration, at what he thought the goods could and would bring, and would not deviate from it for any haggling, or to suit individual cases. Of course, he followed the fluctuations of the market, and marked his goods up or down in accordance with it; but no difference in the price was made to different people. Perhaps those who had some art in 'beating down' prices were offended, but people in general were pleased.