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nydus/Great Fortunes, and How They Were MadePublic
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CHAPTER III.

"The third principle he adopted was that of cash on delivery. It is said that his own early experience of buying on credit, and selling on credit, drove him to this rule.

"A fourth principle with him was to conduct business as business—not as sentiment. His aim was honorable profit, and he had no purpose of confusing it by extraneous considerations."

While still engaged in his first struggles in his little store, Mr. Stewart found himself called on to make arrangements to pay a note which would soon become due. It was for a considerable sum, and he had neither the money nor the means of borrowing it. It was a time when the mercantile community of New York regarded a failure to pay a note as a crime, and when such a failure was sure to bring ruin to any new man. Mr. Stewart knew this, and felt that he must act with greater resolution and daring than he had ever before exhibited, if he would save himself from dishonor. To meet the crisis he adopted a bold and skillful maneuver. He marked down every article in his store far below the wholesale price. This done, he had a number of handbills printed, announcing that he would sell off his entire stock of goods below cost, within a given time. He scattered these handbills broadcast through the city, and it was not long before purchasers began to flock to his store to secure the great bargains which his advertisements offered them. His terms were "cash," and he had little difficulty in selling. Purchasers found that they thus secured the best goods in the market at a lower figure than they had ever been offered before in New York, and each one was prompt to advise relatives and friends to avail themselves of the favorable opportunity. Customers were plentiful; the little Broadway store was thronged all day, and long before the expiration of the period he had fixed for the duration of his sales, Mr. Stewart found his shelves empty and his treasury full. He paid his note with a part of the money he had thus received, and with the rest laid in a fresh stock of goods. He was fortunate in his purchases at this time, for, as the market was extremely

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