The public relations counsel works with public opinion. Public opinion is the product of individual minds. Individual minds make up the group mind. And the established order of things is maintained by the inertia of the group. Three factors make it possible for the public relations counsel to overcome even this inertia. These are, first, the interlapping group formation of society; second, the continuous shifting of groups; third, the changed physical conditions to which groups respond. All of these are brought about by the natural inherent flexibility of individual human nature.
Society is not divided into two groups, although it seems so to many. Some see modern society divided into capital and labor. The feminist