inquiry among business and professional men throughout the country by another physician associated with a medical journal. Hundreds of members of “the quality public,” as they are known to advertisers, had their attention focused on the article, and the magazine which the consultant was engaged in counseling on its public relations.
The answers from these leading men of the country were collated, analyzed, and the resulting abstract furnished gratuitously to newspapers, magazines and class journals, which published them widely. Organizations of business and professional men reprinted the symposium by the thousands and distributed it free of charge, doing so because the material contained in the symposium was of great interest. A distinguished visitor from abroad, Lord Leverhulme, became interested in the question while in this country and made the magazine and the article the basis of an address before a large and influential conference in England. Nationally and internationally the magazine was called to the attention of a public which had, up to that time, considered it perhaps a publication of no serious social significance.
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