at the ultimate causes for overwork, underfeeding, tenement crowding.
“No other method is so forcible with the public as driving home the instance which points the moral. General description of bad conditions fails, somehow, to impress the average mind. One might have shouted to Shreveport day after day that low dives make dangerous negroes, and created no sentiment against saloons. But when a negro, drunk on bad gin which he got at such a dive, assaulted and killed Margaret Lear, a schoolgirl, Shreveport voted out the saloon.”
For the great mass of activities there is no machinery of record whatever. How these are to be recorded when they are important is the real problem for the press.
In this field the public relations counsel plays a considerable part. His is the business of calling to the public attention, through the press and through every other available medium, the point of view, the movement or the issue which he represents. Mr. Lippmann has observed that it is for this reason that what he calls the “press agent” has become an important factor in modern life.