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CHAPTER II THE PUBLIC RELATIONS COUNSEL; THE INCREASED AND INCREASING IMPORTANCE OF THE PROFESSION

He cited Barbara Frietchie, Evangeline, John Smith and a half dozen others as instances to prove that they are remembered not for what they did, but because they had excellent counsel on their public relations.

“‘Very good,’ agreed the friend. ‘But show me a case where a person who has really done a big thing has been overlooked.’

“‘You know Paul Revere, of course,’ he said. ‘But tell me the names of the two other fellows who rode that night to rouse the countryside with the news that the British were coming.’

“‘Never heard of them,’ was the answer.

“‘There were three waiting to see the signal hung in the tower of the Old North Church,’ he said. ‘Every one of them was mounted and spurred, just as Mr. Longfellow described Paul Revere. They all got the signal. They all rode and waked the farmers, spreading the warning. Afterward one of them was an officer in Washington’s army, another became governor of one of the States. Not one in twenty thousand Americans ever heard the names of the other two, and there is hardly a person in America who does not know all about Revere.’

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