weeks, as a result of the advice and activities of its public relations counsel. In the same way, when delegations of Americans, interested in the Lithuanian problem, appeared before members of Congress or officials of the State Department, they came there as spokesmen for a country which was no longer unknown. They represented a group which could no longer be entirely ignored. Somebody described this campaign, once it had achieved recognition for the Baltic republic, as the campaign of “advertising a nation to freedom.”
What happened with Roumania is another instance. Roumania wanted to plead its case before the American people. It wanted to tell Americans that it was an ancient and established country. The original technique was the issuance of treatises, historically correct and ethnologically accurate. Their facts were for the large part ignored. The public relations counsel, called in on the case of Roumania, advised them to make these studies into interesting stories of news value. The public read these stories with avidity and Roumania became part of America’s popular knowledge with consequent valuable results for Roumania.