The meeting or public demonstration, at which prominent speakers voice their views upon the particular problem or problems at issue, would fall quite naturally under this same classification. Its main purpose, of course, is not so much to reach the audience being addressed as to make a focal point of interest for those thousands and millions who do not attend, but who get the reverberations of the speaker’s voice through other mediums than their own auditory sensation.
Advertising is a medium open to the public relations counsel. In the sense in which the word is used here, the term applies to every form of paid space available for the carrying of a message. From the newspaper advertisement to the billboard, its forms are so varied that it has developed its own literature and its own principles and practice. In considering his objectives and the mediums through which his potential public can be reached the public relations counsel always considers advertising space as among his most important adjuncts. The wise public relations counsel