the laboring and the professional man.
The same problem in a quite different guise presented itself to the public relations counsel who wanted to insure a public response to the appeal of the Diaghileff Russian Ballet, of which the public knew nothing. He had, therefore, to surmount the difficulties of dissimilar geographic and artistic heritage and taste, of unwillingness to accept novelty and of interests already firmly attached to other forms of amusement.
Dominant groups to-day are more secure in their position than was the most successful autocrat of several hundred years ago, because to-day the inertia which must be overcome in order to displace these groups is so much greater. So many persons with so many different points of view must be reached and unified before anything effective can be done. Unity can be secured only by finding the greatest common factor or divisor of all the groups; and it is difficult to find one common factor which will appeal to a large and unhomogeneous group.