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CHAPTER IV THE POWER OF INTERACTING FORCES THAT GO TO MAKE UP PUBLIC OPINION

a difficult city to serve, yet the two Suns have courageously and consistently stood for the policies of their editors and have refused to yield to pressure from any source. To the public relations counsel this is a striking illustration of the give and take between the public and the institutions which attempt to mould public opinion. The two interact upon each other, so that it is sometimes difficult to tell which is one and which is the other.

The World and the Evening World of New York, pride themselves upon the following campaigns which are listed in The World Almanac of 1922. They illustrate this interaction.

Conference on Limitation of Armament Grew from ‘World’s’ Plea

“Bearing in mind in 1921 the injunction of its founder, Joseph Pulitzer, to fight always for progress and reform, and having led the campaign for disarmament in advance of any other demand therefor, the World covered the Washington Conference on Limitation of Armament in a comprehensive way....

Measures Advocated by ‘World’ Made Law

“During the 1921 session of the New York Legislature many measures advocated by the World were enacted. One of this paper’s chief achievements was the passage of a resolution broadening the power of the Lockwood Housing Committee, enabling it to inquire into high finance as related to the building trades situation.

“The World was instrumental in obtaining the Anti-Theater Ticket Speculator Law. It also brought about a change in bills to abolish the Daylight-Saving Law so that municipalities might enact their own daylight-saving ordinances. It was successful in its campaign against the search-and-seizure and other drastic features of the State Prohibition Enforcement Law.

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