of preventing the spread of the epidemic or plague. Of course, the element of flight in this particular situation is not one of movement, but of a desire to get away from the danger.
The instinct of repulsion with its attendant emotion of disgust is not often called upon by the public relations counsel in his work.
On the other hand, curiosity and wonder are continually employed. In Governmental work, particularly, the statesman who has an announcement to make is continually exhausting every effort to arouse public interest in advance of the actual announcement. Feelers are often sent out to the public to help create curiosity.
It is interesting to note, too, that even book publishers rely upon the element of wonder, termed suspense in drama, to increase their public and their sales. Our now famous “What is wrong with this picture?” advertisements, and those used for the O. Henry books illustrate this point.