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CHAPTER II IS PUBLIC OPINION STUBBORN OR MALLEABLE?

the things within his personal knowledge,—that is, within the narrow circle of his special education,—and so he assumes that they make the same, or even worse, errors about other things, whether intellectual or moral. This assumption, it may be said at once, is quite justified by the

The second point of view holds that the daily press and the other leading forces merely accept, reflect and intensify established public opinion and are, therefore, responsible for the uniformity of public reaction. A vivid statement of the point of view of the man who typifies this group is found in Everett Dean Martin’s volume on “The Behavior of Crowds.” He says:1 “The modern man has in the printing press a wonderfully effective means for perpetuating crowd-movements and keeping great masses of people constantly under the sway of certain crowd-ideas. Every crowd-group has its magazines, press agents, and special ‘literature’ with which it continually harangues its members and possible converts. Many books, and especially certain works of fiction of the ‘best seller’ type, are clearly reading mob phenomena.”

There is a third group which perhaps comes nearer the truth, which holds that the press, just as other mediums of education or dissemination, brings about a very definite change in public opinion. A most graphic illustration of what such mediums can do to change opinions upon fundamental and important matters is the woman suffrage question and its victory over established points of view. The press, the pulpit, the lecture platform, the motion pictures and the other mediums for reaching the public brought about a complete popular conversion. Other examples of the change that may be brought about in public opinion in this way, by such institutions of authority, is the present attitude towards birth control and towards health education.

Naturally the press, like other institutions which present facts or opinions, is restricted, often unconsciously, sometimes consciously, by

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