Many magazines, for instance, are availing themselves of the radio stations to supply speeches on the particular topics they are most interested in. So the housekeeping magazines supply the radio stations with information about that phase of women’s activities. The fashion magazines do likewise in their fields. And they thereby heighten their own prestige and authority in the minds of their hearers.
The use of the wireless telegraph in war time was an important factor in broadcasting information of war aims and war accomplishments to enemy countries. It was used successfully by both Allied and Central powers. It was utilized even by the Soviet Government in the announcement of its communications. This form of propagation differs slightly from the radio, referred to previously, since it depends for its efficacy not upon reaching great numbers of hearers, but upon reaching newspapers and other mediums that give currency to the material broadcasted. The wireless telegraph of course