was and is a valuable asset to the public relations counsel.
The lecture platform is another well-established means of idea communication.
The spoken word has to a certain extent lost its efficacy when the lecture platform alone is considered.
The appeal of the lecture platform is limited by the actual number of those who hear the message. It is possible to reach vaster numbers through the printed word or the motion picture or even the radioed word. Both the weakness of the human voice and the physical characteristics of the place of assemblage bring about this limitation.
The lecture platform, however, still retains its importance for the public relations counsel because it affords him the opportunity to speak before group audiences which in themselves have a news value, or because it presents the opportunity to stage dramatic events that bring intensification of interest and action on the part of larger audiences than those actually addressed.