A very simple and broadly appealing campaign for reaching the public was undertaken recently by the railroads in combination. They utilized the poster in graphic, fundamental appeal to awaken an instinct of carefulness in regard to crossing railroad tracks. When the government sought to reëstablish ex-service men, the public relations counsel had to appeal vividly and quickly to employers and returned soldiers out of the vast complexity of their interests. He selected the most fundamental appeals of loyalty, fairness and patriotism in order to be understood actively.
Domination to-day is not a product of armies or navies or wealth or policies. It is a domination based on the one hand upon accomplished unity, and on the other hand upon the fact that opposition is generally characterized by a high degree of disunity. The institution of electing representatives to Congress is so firmly established that no existent force to-day can overthrow it. More specifically, why is it that the two parties, Republican and Democrat, have maintained themselves as the dominant force for so many years? Only the leadership of Theodore Roosevelt seemed for a time to supersede them; and events since then have shown that it was Roosevelt and not his party who succeeded. The Farmer-Labor Party, the Socialist Party despite years of campaigning have failed to become even strongly recognizable opponents to the established groups. The disunity of forces which seek to overthrow dominant groups is illustrated every day in every phase of our lives—political, moral and economic. A new point of view, although faced by the difficulty of unifying a group to concerted will or action, can seldom establish new mediums by which to approach those people to whom it wishes to appeal.
It is possible for advertising and pamphletizing to blanket the country at a cost. To establish a new lecture service in order to reach the public