The public relations counsel is the pleader to the public of a point of view. He acts in this capacity as a consultant both in interpreting the public to his client and in helping to interpret his client to the public. He helps to mould the action of his client as well as to mould public opinion.
His profession is in a state of evolution. His future must depend as much upon the growing realization by the public of the responsibility to the public of individuals, institutions and organizations as upon the public relations counsel’s own realization of the importance of his work.