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CHAPTER III THE INTERACTION OF PUBLIC OPINION WITH THE FORCES THAT HELP TO MAKE IT

“But,” says Mr. Mencken, “as I have said before, the one is the other. The newspaper must adapt its pleading to its clients’ moral limitation just as the trial lawyer also must adapt his pleading to the jury’s limitations. Neither may like the job, but both must face it to gain the larger end.”

Writing on the other hand from the point of view of the man who feels that the public taste requires no justification, Ralph Pulitzer nevertheless agrees with Mr. Mencken that the opinion of the press is set by the public; and he justifies “muckraking”2 by finding it neither “extraordinary nor culpable that people and press should be more interested in the polemical than in the platitudinous; in blame than in painting the lily; in attack than in sending laudatory coals to Newcastle.”

Even Mr. Leupp3 concludes that “whatever we may say of the modern press on its less commendable side, we are bound to admit that newspapers, like governments, fairly reflect the people they serve. Charles Dudley Warner once went so far as to say that no matter how objectionable the character of a paper may be, it is always a trifle better than the patrons on whom it relies for its support.”

Similarly, from an unusually wide experience on a paper as highly considered, perhaps, as any in America, Rollo Ogden claims this give and take between the public and the press is vital to a just conception of American journalism.

“The editor does not nonchalantly project his thoughts into the void. He listens for the echo of his words. His relation to his supporters is not unlike Gladstone’s definition of the intimate connection between the orator and his audience. As the speaker gets from his hearers in mist what he gives back in shower, so the newspaper receives from the public as well as gives to it. Too often it gets as dust what it gives back as mud; but that does not alter the relation. Action and reaction are all the while going on between the press and its patrons. Hence it follows that the responsibility for the more crying evils of journalism must be divided.”4

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