news of local-option victories*.’3 So the deepest and shrewdest enemies of the body politic give practical testimony to the ‘power of the press’ in its modern form.”
In the case of the brewers of Philadelphia it is my own opinion that if they had been well advised, instead of attempting to interfere with the policy of the North American, they would have made it a point to bring to the attention of the North American every instance of the defeat of local option. The newspaper would undoubtedly have published both sides of the story, as far as both sides consisted of news.
It is because he acts as the purveyor of truthful, accurate and verifiable news to the press that the conscientious and successful counsel on public relations is looked upon with favor by the journalist. And in the Code of Ethics recently adopted in Washington by a national editors’ conference, his function is given acknowledgment. Just as in the case of the other mediums for the dissemination of information, mediums which range from the lecture platform to the radio, the press, too, looks to the public relations counsel for information about the causes he represents.