1. “*We prefer to read about the things we like.*” The result, he says, has been the rule: “Power for the men, affections for the women.” 2. “*Our interest in news increases in direct ratio to our familiarity with its subject, its setting, and its dramatis personæ.*” 3. “*Our interest in news is in direct ratio to its effect on our personal concerns.*” 4. “*Our interest in news increases in direct ratio to the general importance of the persons or activities which it affects.*” This is so obvious that it scarcely needs comment.
Some notion of the diversity of news arising in a city may be obtained if one studies the points which are watched as news sources, either continuously or closely by