This principle applies not only to industry; it applies to every kind of organization and institution that uses special pleading, whether it be for profit or for any other cause.
The new social and economic structure in which we live today demands this new approach to the public. Public relations has come to play an important part in our life.
It is hoped that this book may lead to a greater recognition and application of sound public relations principles.
E. L. B.
January, 1934