Who is to determine what is significant and what is not? Who is to decide which of the individual’s relations to the community are safeguarded by his right of privacy and which are not? Such a definition tells us nothing more definite than does the slogan which it attempts to define. We must look further for a standard by which these definitions are applied. There must be a consensus of public opinion on which the newspaper falls back for its standards.
The truth is that while it appears to be forming the public opinion on fundamental matters, the press is often conforming to it.
It is the office of the public relations counsel to determine the interaction between the public, and the press and the other mediums affecting public opinion. It is as important to conform to the standards of the organ which projects ideas as it is to present to this organ such ideas as will conform to the fundamental understanding and appreciation of the public to which they are ultimately to appeal. There is as much truth in the proposition that the public leads institutions as in the contrary proposition that the institutions lead the public.
As an illustration of the manner in which newspapers are inclined to accept the judgments of their readers in presenting material to them, we have this anecdote which Rollo Ogden tells in the Atlantic Monthly for July, 1906, about a letter which Wendell Phillips wished to have published in a Boston paper.
“The editor read it over, and said, ‘Mr. Phillips, that is a very good and interesting letter, and I shall be glad to publish it; but I wish you would consent to strike out the last paragraph.’
“‘Why,’ said Phillips, ‘that paragraph is the precise thing for which I wrote the whole letter. Without that it would be pointless.’