4
Rollo Ogden, “Some Aspects of Journalism,” Atlantic Monthly, July, 1906.
CHAPTER IV THE POWER OF INTERACTING FORCES THAT GO TO MAKE UP PUBLIC OPINION
1
“Publicity at Paris,” New York Times, April 2, 1922.
2
H. L. Mencken on Journalism, The Nation, April 26, 1922.
CHAPTER V AN UNDERSTANDING OF THE FUNDAMENTALS OF PUBLIC MOTIVATION IS NECESSARY TO THE WORK OF THE PUBLIC RELATIONS COUNSEL
1
“The Behavior of Crowds” (page 193).
2
W. Trotter, “Instincts of the Herd in Peace and War.”