The Press succeeded in the magical art of producing names from nowhere within the course of a few weeks. They made it appear that the great hopes of the masses were bound up with those names. And so they made those names more popular than any man of real ability could ever hope to be in a long lifetime. All this was done, despite the fact that such names were utterly unknown and indeed had never been heard of even up to a month before the Press publicly emblazoned them. At the same time old and tried figures in the political and other spheres of life quickly faded from the public memory and were forgotten as if they were dead, though still healthy and in the enjoyment of their full viguour. Or sometimes such men were so vilely abused that it looked as if their names would soon stand as permanent symbols of the worst kind of